A TXT record, as the abbreviation implies, is a record, which keeps info in human-readable form and not code. It may be set up for a domain or a subdomain for many different purposes. Search engines like Google, for instance, have different ways of confirming you're the owner of a certain domain and one of them is actually by creating a TXT record with specific text that they provide and that you must use as the record value. The very same verification method is used by some analytics platforms that keep track of the traffic to your sites as well. Needless to say, in such a case the content of the record will be read by a robot, but it will still be in human-readable form. A TXT record is also used if you enable the so-called SPF protection for your e-mails in order to protect them from being forged. In cases like this, the record contains info showing that a given digital message is sent from a trusted and authorized mail server. You may use a TXT record for any other information also, just like your business details, for example.